I’m Farah, a UX professional based in NYC 🗽. I turn complex ideas into clear, intuitive experiences by understanding how people think, behave, and navigate.

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Featured Projects

Mnemo Magic App

A UX design project exploring how generative AI can make mnemonic creation more personalized and effective. Through user research, iterative design, prototyping, and usability testing, I developed an end-to-end learning experience for creating, organizing, and studying memory aids.

When Help Isn’t Where Users Expect It: Ensuring Users Receive Guidance During Specific Workflows

Research-driven improvements to make support resources and workflow guidance more visible, consistent, and accessible within a complex internal platform.

Design System Alignment: Updating a Shared Figma Component Library

Bringing a shared Figma component library back in sync with a continuously evolving product. I updated and rebuilt components, refined states and patterns, and performed QA to improve consistency and support faster, more reliable handoffs between design and development.